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Branding Bud:
The Commercialization of Cannabis

The first-of-its-kind book breaks new territory, offering a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them. “Branding Bud” touches upon the political and legal history of cannabis; consumer segments and means of consumption; and how that has informed the legal cannabis brand landscape developing today.

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Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. Neither the publisher nor the author shall be liable for any loss of profit or other commercial damages, including, but not limited to, special, incidental, consequential, or other damages.

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Branding Bud:The Commercialization of Cannabis

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Branding Bud:
The Commercialization of Cannabis